Konsyg was assigned the task to work for an AI company founded in 2014. It was a small scale company with 11-50 employees. Being a tech firm it had a large investment but seemingly poor market experience. Konsyg then faced the uphill battle of also having to cover for the company's lack of marketing and out of date technologies.
Unable to succeed in the market the founder of the startup was perplexed by the sales process and had unrealistic expectations of sales realities, demanding changes to the sales process and reporting on an hourly basis.
Ultimately, it was decided that the company was not mature enough for a sales campaign and required a “back to the drawing board” moment.We were able to provide them market information and statistics which is helping them with their reboot after which they will re-engage.The client was more interested the intelligence that we can provide them more so than the actual revenue.
With Konsyg's help in lead generation and sales, this small startup was able to secure its Series A funding, that too the largest series A funding awarded to a Cyber Security Startup of its region.
By successfully implementing Konsyg's model, the company was also able to upscale by going from 10 people to 100 in just a year in which we assisted in both hiring and training executives. The client also managed to open 5 new offices worldwide.
Konsyg's also helped create the White papers on Sales Process and Products for the client which is still in use.
Digital Marketing Agency
With Konsyg's help our client was able to achieve one of the top awards for digital marketing in Singapore. With Konsyg's design to create a sustainable pipeline for the client, we were able to meet and exceed our client expectations.
Konsyg worked very closely with the founders of this agency, crafting very specific outreach strategies which their internal reps were unable to replicate.Given its success, it was later acquired by Dentsu Aegis, one of the largest marketing conglomerates in the world.
In the cutthroat competitive market which is Singapore, Konsyg had to breakdown the entirety of the Singaporean market based on their target customers to conduct comprehensive research. given the fierce competition in the industry, Konsyg was aware of the challenges it was going to face.
The team was able to come up with a tailored and multi-pronged outreach campaign. After reaching out to the market it was apparent that without a very aggressive marketing campaign alongside the sales campaign it would be difficult to compete with the already crowded field of competitors. Especially given the pricing model was also found to be non-competitive when compared with the features of their competitors.
However, by sticking to the formulated plan Konsyg was able to deliver and exceed expectation.
Events and Public Speaking
In this project, prospects were interested in booking the speakers, however, the client could not come to agreement with them in terms of price due to an outdated model (very high price and perks).Furthermore, outreach found that without the proper PR and marketing (especially social media content), the speakers and programs were irrelevant to the prospects.
Seeing this Konsyg provided intelligence in the form of pricing and feedback. A strong marketing and PR program was suggested in order to create market awareness and interest.
Konsyg was assigned to assist the CEO when his sales department and management where failing and manipulating the commission structures.
Firstly, Konsyg was able to bring in an interim CRO and Chief of Staff to re-configure the management structure, sales teams, commission structures and the training departments. Konsyg was tasked with developing business in an industry that is almost impenetrable for their own agents and by leveraging our expert callers and hunters.
Soon Konsyg found itself embedded into every aspect of the company: sales consulting, executive consulting, hiring, training, and business development.As a result of our intervention, culture improved and the company has returned to profitability.
Manufacturing Tech: Large Multinational (US-HQ)
Incorporated in the mid 1960s as a data manufacturer of high-speed electromechanical products. The company then shifted to labeling and ticketing systems, iOT and manufacturing tech software and logistics. This company became a publicly-traded company in the early 1990s.
APAC: SEA, China Segment: (Account-Based Marketing)
Konsyg was tasked to take on a very challenging mission of assisting our client in penetrating the Chinese market throughout the COVID-19 timeframe in 2020. The second challenge was to be able to sell American-developed hardware in China, which requires a significant amount of regulatory barriers of entry. Konsyg immediately deployed our China-based team to work on-the-ground while our Southeast Asian teams provided calling and email support remotely. We were able to run a 18-month campaign and was able to position our client throughout a variety of major channels within Shanghai, Beijing, Chengdu, Shenzhen and Hangzhou.
Global: USA, Canada, APAC, EU (Lead Generation, ABM)
Konsyg was also simultaneously contracted to provide Lead Generation and Go-To-Market initiatives in APAC across Thailand, Malaysia, Singapore, Indonesia and Vietnam as well as in the USA, EU, and Canada. We were able to provide a steady trajectory of leads over the course of 18 months in over 5 languages with complex ABM and Lead Generation requirements.
With the help of Konsyg, our client was able to achieve ROI in just 2 years. Konsyg was able to provide the client with so many new leads that the client had to pause campaign for 1 year due to the need to increase headcount and upgrade product to handle the increases business.
Konsyg helped create a campaign into the UK which was met with massive success which in turn provided our client with a steady stream of revenue. Based on feedback and market intelligence from the original campaign, client was able to improve and augment the platform and re-engage with Konsyg.
Market Research Consultancy
The client was a consumer observation and advertising platform which tracks consumer mobile usage from advertisements to product, enabling measurements of advertising recall, brand attribution, and intent to purchase generated by TV, radio and web commercials.
Very small market target, however Konsyg was able to expand this brand into new markets over the course of 12 months. After 16 months of service, the client was able to attain significant funding and currently has 300+ staff from its early days of 4. Konsyg was also able to generate a stream of interested leads to the client and who was quite happy with the result of the campaign.
Despite its many uses Konsyg found that only a fraction of businesses actively use any sort of marketing technology, hence making the market for it very small. however, Konsyg wielded lists of over 150,000 contacts (provided by client) and processed them through our system.
After use of multiple strategies, Konsyg was finally able to find and penetrate the market yield a ROI. Despite the difficult market, Konsyg was able to provide a stream of leads that can eventually lead to businesses for the client.
The qualification process was extremely stringent with only immediate needs considered by the sales teams.
Since the campaign started in November 2018, Konsyg has taken monthly campaign revenue from $14,000 a month to $43,000. Additionally Konsyg’s list building team has provided the client's internal sales team with over 1,200 leads.
Client has not been able to match Konsyg’s onboarding process and as a result increased signup retention. Feedback from client has also been that no internal reps have been able to compare to Konsyg’s revenue ramp up and activity.
Due to which Konsyg was able to maintain an in depth sales consulting relationship in terms of sales process with the client.
With Konsyg's help there was a very high rate of sales appointments set and opportunities created. However, there was no product/market fit due to the state of the product, which caused the client to revamp their technology using Konsyg’s market intelligence.
The client was extremely skilled at using industry “buzzwords” to promote the company and product, thereby winning many industry awards and recognition despite the fact the solution did not really work.
Client was able to replicate Konsyg’s business development and system to create their own leads.
Konsyg created training materials, demo guides, sales process, BD process, as well as doing hiring for the client. the client has taken market feedback and findings to re-tool the product. After which they are ready to launch and re-engage for a new campaign.
Given Singapore's tech savvy and banking culture it is of no surprise that Konsyg was able to notice that the payment market in Singapore was fiercely contested and saturated. It was also apparent that while the market was saturated it was never the less still a very profitable market.
Therefore, in order to be able to make a break in the market, heavy marketing was required to boost brand recognition. Offering incentives and with the help of strategic partnerships allowed Konsyg its inital success in the market.
The targets the client was positioning themselves to did not have the technical skills or knowhow to operate the system. The market feedback and research obtained by Konsyg was very useful for the board who were in the end able to put them to good use.
Rewards Based Market Research App
Konsyg took on the project for a rewards based market research app. The objective was to sell an app which was meant to provide a reward based on charity giving by CSR activities. The campaign saw little success despite it being a rather niche and new concept.
However, due to the tiny market size and not having clear commercial go to strategies, the campaign was paused and put on-hold for re-tooling and restructure based on Konsyg's feedback
Robotic Process Automation
Konsyg handles multiple areas of the sales process including inbound MQL’s as well as outbound qualifications for large MNC’s in APAC. While remaining closely aligned with the teams in India and Singapore to respond to the ever changing RPA field.
Konsyg was able to give the clients feedback to the sales director in terms of the sales teams’ responsiveness and communication style with prospects. This feedback greatly increased internal communications and accountability leading to greater sales and revenue.
Konsyg is constantly providing a regular stream of qualified SQL’s for the client that helps their representative generate and close more business.
We have many more projects than these. We will add them when we get the time.