With no marketing and no updates to the technology, Konsyg faced an uphill battle positioning this technology.
Client had received a large investment but had no sales or marketing teams and no realistic plan for revenue or sustainability.
Founder of the startup was perplexed by the sales process and had unrealistic expectations of sales realities, demanding changes to the sales process and reporting on an hourly basis.
The client was more interested the intelligence that we can provide them more so than the actual revenue.
Ultimately, it was discovered that the company was not mature enough for a sales campaign and required a “back to the drawing board” moment.
We were able to provide them market information and statistics which is helping them with their reboot after which they will re-engage.
Founding Date: 2014
Industry: Artificial Intelligence
Company Size: 11-50
Contacts Gathered: 2,717
Total emails: 5,032
Follow up Emails: 2,315
Total Calls Made: 2,143
Connections Made: 655
Contacts Made: 144
Response Rate: 6.33% (172 leads)
Interest Rate: 1.80% (49 leads)
Total Not Interested: 122