Through comprehensive research, Konsyg was able to breakdown the entirety of the Singaporean market based on their target customers.
A highly tailored and multi-pronged outreach campaign was executed to reachout to their segment.
It was found that without a very aggressive marketing campaign alongside the sales campaign it would be difficult to compete with the already crowded field of competitors.
The pricing model was also found to be non-competitive when compared with the features of their competitors.
Founding Date: 2014
Company Size: 100-200
Contacts Gathered: 1,116
Total emails: 4,464
Follow up Emails: 3,348
Total Calls Made: 571
Connections Made: 169
Contacts Made: 68
Response Rate: 4.12% (46 leads)
Interest Rate: 1.79% (20 leads)
Total Not Interested: 21