Events and Public Speaking
Outreach found that without the proper PR and marketing (especially social media content), the speakers and programs were irrelevant to the prospects.
Prospects were interested in booking the speakers, however, the client could not come to agreement with them in terms of price due to an outdated model (very high price and perks).
Intelligence was given in terms of the pricing feedback from the prospect.
A strong marketing and PR program was suggested in order to create market awareness and interest.
Founding Date: 2014
Company Size: 2-10
Region: APAC, EMEA
Contacts Gathered: 5,907
Total emails: 16991
Follow up Emails: 11084
Total Calls Made: 2000
Connections Made: 911
Contacts Made: 418
Response Rate: 12.90 % (762 leads)
Interest Rate: 1.79 % (106 leads)
Total Not Interested: 112