Marketing Technology
Consultancy

Konsyg Assessment

Konsyg found the market for MarTech is very small with less than 1/20 businesses actively using Marketing Technology

Konsyg wielded lists of over 150,000 contacts (provided by client) and processed them through our system

Multiple strategies were utilized in order to find and penetrate the market and prove ROI
Despite the difficult market, Konsyg was able to provide a stream of leads that can eventually lead to businesses for the client.

The qualification process was extremely stringent with only immediate needs considered by the sales teams (unrealistic).

WHAT HAPPENED

Founding Date: 2011
Industry: MarTech
Company Size: 11-50
Regions: APAC, EU, UK, US

Contacts Gathered: 6,899
Total emails: 17,975
Follow up Emails: 11,076

Total Calls Made: 1,153
Connections Made: 2,364
Contacts Made: 1,153

Response Rate: 11.99% (827 leads)
Interest Rate: 1.04% (72 leads)
Total Not Interested: 709