It was found through our research and outreach that the payments market in Singapore is currently saturated with very well known banks and brands all positioning to be the point of sale.
Anymore hardware from small brands will not be supported without heavy marketing, brand recognition, incentives, or partnerships.
The targets the client was positioning themselves to also did not have the technical skills or knowhow to operate the system.
The market feedback and research was very useful for the board.
Founding Date: 2016
Company Size: 30-50
Contacts Gathered: 844
Total emails: 2,016
Follow up: 1,172
Response Rate: 54 leads(6.40%)
Interest Rate: 20 leads (2.01%)
Total Not Interested: 31